For a long time, I believed that if we built a game as good as our mainstream competitors, people would come across. That was wrong. We assumed that if the gameplay was good, ownership would be the cherry on top that made players switch. It wasn’t. To get someone to care about owning something, they first need to want it. And they need to want it for the right reasons. It’s fine if that reason is financial, but it has to mimic the psychology of collecting. The longer I hold this, the more valuable it becomes. Pokémon nailed that feeling. No one remembers the Pokémon saved on their Game Boy, but everyone remembers the cards sleeved in their attic. Blockchain gives us the tools to recreate that emotion online. But that doesn’t mean “make it an NFT” and people will care. You have to create a connection. And that takes content and experiences. It takes time, art, story, and lore. There’s no shortcut. That’s why no one has yet cracked the code. Everyone tried to build ownership first. But ownership only works when desire already exists. I still believe ownership can be the cherry on top. But you still need the cake. And the cake can’t taste like every other game out there. You need to build something unique. Because if your gameplay feels transient, no amount of tokenisation will save it. We’ve been consolidating for years, but a few of us are still building. If you’re one of the ones genuinely trying to create a standout hit, I’m rooting for you.